My agency is starting a new initiative to understand a little more about how guys 21-29 purchase and consumer alcohol. This has some pretty great potential to grow in the future. Check the video:

Get more info here. Interested? Sign up here.

Look no further than here: http://keaneangle.com/thebestthingever

Thanks to a handy code pack put together by seaofclouds I was able to crank out a sweet little project tonight that always tells you what the best thing ever currently is… in case you were wondering. The page updates automatically, so it’s always up-to-date.

Try it out: Send a tweet containing the phrase “the best thing ever” and then refresh this page. Magic.

My apparel company launched it’s new line over the weekend. Check out the shop to grab some if you like what you see.

In a recent post, I made a chart that showed the relationship between new and emerging technologies and mainstream consumer adoption of those technologies. Marketers are normally early adopters as it’s their job to look out for that latest trend or fad to super-glue their brand to. By the time newer technologies become fully adopted by the majority of consumers, odds are the key moment to leverage that technology has passed.

Perfect example, about six months ago, GE’s SmartGrid popped up and became the first mainstream use of Augmented Reality. Marketers still have yet to pick their jaws up off the floor and are salivating at the chance to take their crack at it. Fast forward the clock a few weeks and Mobile AR started becoming the topic of most conceptual brainstorms around my agency.

Before we knew it, the iPhone 3GS came out with a build in compass and shortly thereafter apps are already being rolled out that utilize this feature in AR. However, not many people have the 3GS yet, or at least, not enought to be considered enough eyeballs for marketers. So let’s roll the clock forward a year: more contracts have expired for previous iPhone users and the number of iPhone 3GS users skyrockets. During this time, droves of Mobile AR applications roll out from independent producers simply because of its cool factor. Now feeling comfortable with the amount of 3GS users, marketers dip their toe into cranking out AR apps for the iPhone.

However, it’s too late, it isn’t cool anymore and no one needs another AR app on their iPhone to see where the nearest restaurants or bars are. Odds are there were few forward thinking companies that could spot this trend early on and created an AR app as an “experimental investment”. Odds are they were successful in their launch. The “quick followers” will lose out.

Technologies are rising and falling exponentially faster and faster and companies and marketers must begin to take more and more risks by investing in a diversified portfolio of technologies. Some may hit, many wont.

Choose wisely, invest in bacon.

Adjustments or additions please pop-in a comment.

Twitter. Augmented reality. Insert up and coming technology here. Marketers are always on top of the new hot things. However, the strong majority of consumers in any given target market are never at the adoption level of marketers, especially digitally oriented ones. This is unfortunate.

Fill in the blank to this drawing, leave in comments below. Person with most awesomest line gets a free t-shirt of the final drawing.

A friend of mine, Nick Camillo (@alittlebitweird) spotted this one today: the Cap-sac™. It’s a fannypack…that you wear on your head. You can now officially store your pogs, slammers, Magic The Gathering cards and Trolls right in the comfort of your own hat.

The site is about as retro-fabulous as you can get. Cap-sacs cost $12.99 but I’m sure that’s severely under-priced considering the amount of awesomeness that is gained from this cap simply can’t have a price attached to it.

Check out their site here.