In a recent post, I made a chart that showed the relationship between new and emerging technologies and mainstream consumer adoption of those technologies. Marketers are normally early adopters as it’s their job to look out for that latest trend or fad to super-glue their brand to. By the time newer technologies become fully adopted by the majority of consumers, odds are the key moment to leverage that technology has passed.

Twitter. Augmented reality. Insert up and coming technology here. Marketers are always on top of the new hot things. However, the strong majority of consumers in any given target market are never at the adoption level of marketers, especially digitally oriented ones. This is unfortunate.

It’s important to maintain a certain level of discretion with your ideas. Most fall under the “blog it” or “tweet it” categories. However, as idea awesomeness increased, the frequency of those ideas decreases. Because of this, it’s important that you resist the urge to “blog it” or tell other about it before you have a chance to 1) think it through and 2) look for a way to make money from it. Be responsible with your intellectual capital.

The below graph explains the limits of your pre-execution communication strategy:

Note: NDA stands for Non Disclose Agreement- find one here.

I can’t stand meetings. Meetings are supposed to be extremely short. They should act as quick status updates from all the various members of a team. Each individual states the status of their projects in a few short minutes and poses any questions they may have to the group. The group responds quickly, then you  move to the next team member.