My agency is starting a new initiative to understand a little more about how guys 21-29 purchase and consumer alcohol. This has some pretty great potential to grow in the future. Check the video:

Get more info here. Interested? Sign up here.

In a recent post, I made a chart that showed the relationship between new and emerging technologies and mainstream consumer adoption of those technologies. Marketers are normally early adopters as it’s their job to look out for that latest trend or fad to super-glue their brand to. By the time newer technologies become fully adopted by the majority of consumers, odds are the key moment to leverage that technology has passed.

Twitter. Augmented reality. Insert up and coming technology here. Marketers are always on top of the new hot things. However, the strong majority of consumers in any given target market are never at the adoption level of marketers, especially digitally oriented ones. This is unfortunate.

Fields of solar panels fuel our nations homes and buildings, cars are purely electric and governed by an artificial intelligence that has eliminated traffic jams and enabled vehicles to travel at speeds greater than 300 mph for hours. Humans have begun interfacing with machines and can surf the web from the comfort of their own contact lens.

However, one things missing from a world that has everything - advertising. At least not as we know it today in 2009. In the next 15 years, it is possible that traditional display advertising will be rendered ineffective as a marketing tactic.

Every day, someone has a great idea for some new web-based application or service. Be it mobile, social, or out-of-home — odds are that it didn’t happen because someone didn’t have the ambition (or funding…or time) to see that idea through to fruition. That idea was a service, a product, that fulfilled a specific need. Interactive agencies are in a unique place — they can make products and services that fulfill those needs.

A few weeks ago I went into NYC with my girlfriend and we needed to transfer between two different subway lines at Times Square. En route, we came across a series of interactive poster. There were audio input jacks embedded into images of people walking in an urban environment. I was thinking it was for some new audio product.