The Internet Hype Curve as of 07-19-09
In a recent post, I made a chart that showed the relationship between new and emerging technologies and mainstream consumer adoption of those technologies. Marketers are normally early adopters as it’s their job to look out for that latest trend or fad to super-glue their brand to. By the time newer technologies become fully adopted by the majority of consumers, odds are the key moment to leverage that technology has passed.
