Hey, I'm Keane.
Strategist
I have a decade-long career in advertising & marketing strategy.
My specialty is in social and digital content and creative, but I also have experience with traditional brand planning, and innovation consulting. I bring fire and tenacity to any project I'm a part of, attacking problems with passion and curiosity. I also have an insatiable desire to call bullshit.
Details, details.
Full Name
Keane Mikyle Angle
Born
August 21st, 1984 - Wichita, Kansas
keane.angle@gmail.com
Education
Marketing, Entrepreneurship
Babson College (BS Business Management) - Graduated May 2007
Graduated from #1 ranked undergrad school in North America for Entrepreneurship for twenty consecutive years. Concentrated in marketing.
Work Experience
360i - London, UK
Director of Strategy - Jan 2015 - Current
Currently in charge of all strategic output for the London office of 360i, managing a team of four very talented strategists.
Clients: Ikea, Enterprise, Lidl, TSB, Bennetts, AutoTrader UK, esure Group, Royal Mail, GE.
360i - Santa Barbara, CA
Senior Strategist - Jan 2013 - Dec 2015
While working remotely (and flying a lot), led strategy and managed remote teams focused on beverage and online service brands. Further deepened social content expertise while growing skills within innovation consulting.
Clients: Simply Beverages, Coca-Cola/Global + North America, Autotrader.com, Equifax, Skinny Cow, UGG Australia.
360i - New York, NY
Strategist - Mar 2011 - Dec 2012
Lead strategist for brands predominantly in packaged goods and entertainment verticals. Developed expertise in social creative and influencer marketing.
Clients: Oscar Mayer/Kraft, USA Network/NBC Universal, Hot Wheels, Barbie, Canon, Fischer-Price.
Colangelo - Darien, CT
Digital Strategist - Feb 2008 - Mar 2011
Role: Exposed to a wide variety of brands and verticals. Supported and led projects which ranged from traditional brand planning with integrated digital campaigns, enterprise website rebuilds, analytics and reporting, and social and digital strategies.
Clients: Diageo (Guinness, Captain Morgan, Smirnoff, Tanqueray, Don Julio, & innovation brands), Trojan Brand Condoms, Swedish Match, Skoal.
Skills
Strategy & Planning Skills
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Social & Digital Strategy 90%
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Content/Creative Planning & Briefing 90%
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Brand Planning 70%
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Management 55%
Consulting Skills
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Client Leadership & Education 90%
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Toolkit & Playbook Development 85%
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Innovation Consulting 85%
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Process Reingineering 60%
Technical Skills
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PowerPoint & Presentations 90%
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Photoshop 50%
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HTML/CSS 40%
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League of Legends 35%
Interests
Art, Design & Making Stuff
I've been an artist my whole life. I actually got into business school... with an art portfolio. I've practiced everything from pen & ink, woodworking, stenciling, traditional painting, and filmmaking. In particular, design and design-thinking plays a major role in how I craft strategies, plans and visions for the teams and clients I work with.
To see what I've been up to recently, check out my Instagram.
Past endeavors: Wrote and illustrated a children's book for the iPad. Spent a year remixing old illustrations. Also occasionally write short stories of the sci-fi comedy ilk.
Recent Reading
Professional: Richard P. Rumelt, Good Strategy, Bad Strategy // Curt Coffman, First, Break All The Rules // Dave Trott, One + One = Three // Gene Kranz, Failure Is Not An Option // James M. Kouzes, The Leadership Challenge
Personal: Mostly Terry Pratchett's Discworld series. All hail the great A'tuin.
Other stuff
Travel to wherever I can. Anything with a board (with or without wheels). Anything with snow, mountains or trees. Or any combination thereof.
I also spend way too much time on Reddit and love playing League of Legends. I'm a support main btw.
Side Projects
CrispyPresentations.com: Founded and run an ecommerce site that sells PowerPoint templates (designed by me as well). Site features a blog and tons of self-produced video content on how to elevate your presentation skills.
From Train Wreck to Killer Deck: Authored and created a 147 page book on how to write, create and deliver great presentations. Book also included several of my own techniques for storytelling. Was distributed within 360i exclusively.
Past Work
Strategy Projects
Burger King
UK Social Strategy
Trust Savings Bank
Social Strategy
General Electric
Global Social Consulting
Coca-Cola
Global Social Media Consulting
Bennetts Insurance
Holistic Content Strategy
* Above work is confidential and cannot be shown publicly.
Press
Mentions & Accolades
2016 - Campaign Magazine - 'Lidl Mussel Beach', Strategy Director
2016 - Campaign Magazine - Video 'Agencies on the move: 360i', Interview
2015 - DigiDay - Quoted in 'The many challenges Reddit faces as an advertising business'
2015 - Book - Quoted as expert in 'Unfriending My Ex: Confessions of a Social Media Addict'
2014 - Santa Barbara Startup Weekend, First Place - 'Miyagi', Lead Strategist, team of 5
2013 - Shorty Awards, Finalist - 'Oscar Mayer's Great American Bacon Barter', Sr. Strategist
2013 - Shorty Awards, Finalist - 'Bruce Campbell Reddit AMA', Sr. Strategist
2012 - Web Awards - Outstanding Website '360i Careers Microsite', Designer
Contact
Get in touch
Address
London, UK
Phone
+44 7342 055532
keane.angle@gmail.com