Hey, I'm Keane.
A multifaceted creative strategist.
Digital, Social + Content Strategies
Strategy for Pitch Work
A decade of experience.
awards and press mentions
Awards are sweet.I've been lucky enough to pick up a few awards.
This award was all about answering the question: How do people best work together to get things done and facilitate a transformative effect? I invented a radical strategy process for the London office of 360i and our submission beat out incredibly reputable agencies such as R/GA and Mother.
I was fortunate enough to work with an amazing team and helped craft the campaign strategy behind the Wake Up and Smell the Bacon campaign.
This was probably my favorite campaign I've ever worked on. The campaign was called The Great American Bacon Barter for Oscar Mayer. More about this campaign is below in my 'Work Examples' section.
In 48 hours I worked with a crack team to create a business and a minimum viable product. I then lead pitch development and our business called Miyagi (like an Uber for tutors) took first place.
I helped concept and design an overhaul of the 360i careers site.
As seen in...I've also made the news a couple of times too.
The Great American Bacon BarterTHE BACKGROUND:Online, bacon is a big deal. At the time, there were more people talking about bacon than there were about Angelina Jolie - and this was in Angelina's heyday.THE CHALLENGE:Get more people talking about Oscar Mayer bacon, instead of just bacon in general.THE INSIGHT:People are so obsessed with bacon, they'd do anything for it.THE STRATEGY:Oscar Mayer's new Butcher Thick Cut bacon is so good, it's as good as cash.THE WORK:The Great American Bacon Barter. We sent a guy named Josh across the country with no cash and no credit cards - just a trailer full of Butcher Thick Cut bacon. His challenge? Barter for everything he needed using only bacon.Wake Up and Smell The BaconTHE BACKGROUND:Oscar Mayer had given us an open, on-going brief for radically new ways they can get more people talking online about their bacon, not just bacon in general.THE CHALLENGE:Oscar Mayer had already had a few great bacon-related campaigns, but how could we leverage modern technology to continue to break through the clutter and drive conversations?THE INSIGHT:People hate getting up in the morning to a shitty alarm clock, but what if they could wake up in the morning to the smell of bacon?THE STRATEGY:Create a new piece of technology to bring the bacon experience to consumers other senses.THE WORK:Wake Up and Smell the Bacon. We partnered with a scent-technology company in Japan and created a proprietary device that turned your smartphone into a bacon-smell-dispensing alarm clock.
The Lidl Social Price DropTHE BACKGROUND:Lidl is one of the world's fastest growing supermarkets, and it was no different in the UK. Lidl growth can be accredited due to its high quality products at super low prices.THE CHALLENGE:Lidl has always been about listening to its customers, but Christmas is also the most expensive time of year - so our challenge was to keep customers coming back, while showing them that Lidl listens to them.THE INSIGHT:After conducting strenuous social listening research, we found that Christmas is simultaneously the most positive and most negative time of year for consumers.THE STRATEGY:Stoke the flames of real-time chatter about Christmas products in order to drive relevance and footfall for Lidl.THE WORK:The Lidl Social Price Drop. Leveraging real-time social conversations, we dropped the prices of select Christmas items across 640 stores in the UK in a category first.
Autotrader DrivetasticTHE BACKGROUND:Everyone knows about Autotrader, but not everyone thinks it's "for them" when shopping for a car.THE CHALLENGE:Shopping for a car is daunting for consumers and nearly all sites in the category talk about their process - not the consumers.THE INSIGHT:When you find the perfect car for you, the feeling is almost indescribable. Almost.THE STRATEGY:Transform perceptions of using Autotrader from just another car shopping site to that of an an awesome, personalized journey.THE WORK:We invented a whole new word to describe that feeling you get with Autotrader... Drivetastic. We rolled out a full-scale digital campaign complete a series of highly personalized 3D-printed dash hula dolls.
COLLABORATIVE - I believe the best strategies are built as a team.
REMOTE-ish - Out of sight, but never out of mind thanks to years of remote working experience.
TRAVEL, YOU GOT IT - Willing and able to travel at a moment's notice.
FASTER THAN HELL - I work at breakneck speeds without the breaking of the neck.
NO EGO - I'll never fall on my own sword. It hurts.
ADAPTABLE - Can lean into your way of working.
Education + Experience
BS in Business Management with a major in Marketing.
Colangelo - Darien, CT
Developed expertise in brand planning, digital strategy and web analytics.
360i - New York, NY
Deepened my digital, social and content strategy skills. 3 years also spent working remotely in California.
360i - London, UK
In charge of all strategic output for the London 360i office. Doubled department revenue and team size in two years.
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